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In October 2009, coinciding with the Professional Lighting Designer’s Convention in Berlin (PLDC), I decided to start writing a daily blog about lighting (my passion) for a year. In my job as a lighting designer I would travel to projects all over the world and meet many exciting people in and around the industry. Add to that 40+ years of experience, world events and local happenings, I had a rich pool of subjects to tap into.
The name “Light Talk” was chosen consciously to reflect the light heartedness of the blogs. I touch on the subjects that crossed my path daily in a light hearted way, as a reflection, food for thought or simply just to share my experiences as a professional lighting designer.
My first year of blogging is now available in book 1, “A year in the life of light”. Book 2 is a collection of 16 years worth of me writing articles for Lighting Today Magazine, which offers incredible insights into how the lighting industry has evolved from the early days of LED technology up to the ‘smart’ world we live in today.
Join me on the journey into the past, present and future of lighting. You never stop learning and I still have much more to share.
Download extract of Light Talk 1 for FREE
My blogging journey begins on Thursday 29th October 2009. I was in Berlin, Germany at the time. The first of what was to become 365 days of consecutive blogs. Learn about my travels, what I was doing, what I was reflecting on and what crossed my path for the first 8 days. A month’s glimpse into my world. Enjoy!
AI won't replace lighting designers but can enhance their creativity. Juan Ferrari, Lighting Design Director at Hoare Lea, explains how his team uses AI as an assistant, from handling tedious tasks to enabling more creative play with light. This podcast explores AI’s role in design, addressing ethics, transparency, and the potential to free designers for hands-on experimentation.
The fear that AI will replace skilled professionals is misplaced – at least in lighting design. "I don't want AI to do lighting design for me," explains Juan Ferrari, Lighting Design Director at Hoare Lea, UK, "I want AI to actually make my lighting design better."
This enlightening conversation explores how creative professionals are harnessing artificial intelligence as a powerful assistant rather than viewing it as a threat. Juan, whose fascinating journey from actor to architectural lighting designer gives him unique perspective on narrative and emotion in spaces, shares practical ways his 25-person team uses AI daily to enhance their work.
From streamlining mundane tasks like email writing to creating custom GPTs for technical processes, Juan demonstrates how embracing these tools allows designers to focus on what truly matters – the creative play with light that no algorithm can replicate. He walks us through challenges like maintaining data integrity when training models, ethical considerations around copyright, and the necessity of transparency with clients about AI usage.
Perhaps most compelling is Juan's vision for the future: AI handling computational tasks to free designers from computer screens so they can physically experiment with light. "We are lighting designers. We spend quite a bit of time behind a computer doing things to enable the play, and the play seems to be a really small portion of our job," he notes. "I wish that AI enables us to do much more of that."
Whether you're a lighting professional curious about incorporating AI into your workflow or simply interested in how creative fields are adapting to technological change, this conversation offers valuable insights into maintaining human expertise while embracing powerful new tools. How might AI enhance your creative process rather than replace it?